American actor and comedian Pete Davidson has joined forces with Taco Bell, fronting a campaign to 'convey the brand's apology for past breakfast antics and pledging to tone things down before 11am by focusing on delivering the comfort and familiarity consumers are craving'.

The Bodies Bodies Bodies star commented 'Taco Bell got too caught up with today's hustle and forgot people like to ease into their morning with tasty, simple food. Here to stay are delicious burritos and Crunch-things or Crunchwraps or whatever they're called'.